Questions for New Clients

Here are the questions I ask all my new clients to get the ball rolling when they’re considering hiring a remote marketing manager or small business marketing consultant.

Don’t forget customer acquisition isn't where the work ends. Creating a brand personality, and a world in which your products exist is the challenge!

These are questions I ask small businesses who are looking for marketing consulting, not necessarily the questions I’d use for graphic design or branding projects.

Section 1: who are you in business?

Brand and business questions:

1. What is the story behind your business?

2. What makes your business unique?

3. What do you love about what you do? What makes you excited to work every day?

4. Who serves you as an inspiration for your business?

5. Do you have an established mission statement?

6. If you had to describe your business or brand in 3 words, what words would you use?

Section 2: what are your business goals?

Marketing strategy questions:

1. What are your short and long-term goals as a business? Take some special time to answer this question.

2. What does the future hold for your business? What’s your vision? This may look like adding employees, working from home exclusively, or outsourcing some aspect of your business.

3. Have you worked with a digital marketing agency in the past? If so, what was your experience like? What was the outcome?

4. What messages does your business need to communicate?

Section 3: who are we talking to?

Customer development questions:

1. Who are your ideal clients/customers?

2. What do your customers think of you? What do you want them to think of you and your business?

3. Why are your customers looking for you? What problem do you solve for your customers?

4. How do people currently find your business? Do you intentionally drive traffic to your website via social media or SEO?

5. What actions do you typically want your audience to take after seeing your content?

Nailing down the answers to these questions can help small businesses make more money, attract customers or clients, and decide what kind of marketing they should focus on.

Let’s get started!