  
  Work worth remembering:

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With me, you get

always one more question

endless curiosity

I want to know who your audience really is, what they already believe, and what actually makes them care. I'll happily disappear down an internet rabbit hole at midnight to find out. Work is only ever as good as the attention that goes into it.

millions, on the record

sharp strategy

I've spent a decade making SaaS companies and one-person businesses the most obvious choice for their customers. I've built marketing functions from scratch and my strategies have generated literal millions in revenue. I've gotten my clients featured in the Wall Street Journal, GQ, Condé Nast Traveler, and more. Every choice I make is intentional.

self-taught since dial-up

13+ years of experience

I'm a product marketer by day and a one-person design studio with clients scattered across the country. I was fascinated by Adobe and building cute layouts on MySpace (love you, &hearts;) before I was old enough to drive. I've never stopped refining my creative instinct, and helping brands come to life is my favorite part of my career.

the brains and the beauty

end-to-end ownership

I take data seriously and I take art seriously, and with me, they coexist. Call it the super-IC era: strategy and execution come from the same person, so nothing gets lost in the handoff between the plan and what's created. With me: research first, then positioning, messaging, enablement, launch materials... all tenderly shepherded from inception to completion.

“Working with Alycia was like having a thought partner that intuitively understood the emotional core of my future brand. I chose to work with her before I even knew exactly what my business would be because I had a gut feeling that she could bring something to life that was existing inside me.”

Sarah Jane Beatty,
Aurelia Beauty Atelier