Work worth remembering*
*marketing and creative for brands that want to be recognized
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okay but…
What does that even mean?
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Marketing campaigns that increase pipeline growth, product adoption, retention, and customer lifetime value
Content strategies that align with your goals and speak directly to your ideal audience
Positioning, audience research, and an honest look at the competition for effective go-to-market planning
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Creative messaging that communicates the overarching values and narrative of your brand
Visual identity guiding the aesthetic, styling, graphic design, and photography to ensure a cohesive brand experience
Research, storytelling, and creative brand assets that resonate with your audience
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Most of the time, strategy and craft are treated as two different jobs done by two different people. I do both.
Right now I lead product marketing for an equity management SaaS platform, where I own positioning, competitive intelligence, sales enablement, and go-to-market plans. Before that I built the customer marketing function from scratch a behavioral-health software company.
My segmentation, campaigns, and data tracking influenced $1M in annual revenue, grew feature adoption 250%+, and took their first AI product to 900% usage growth within four months.
I've spent a decade creating brand identity, photography, design, and websites for independent makers like jewelers, restaurants, beauty ateliers, and farms.
I take data seriously, I take art seriously, and I don’t think those are mutually exclusive.
“Working with Alycia was like having a thought partner that intuitively understood the emotional core of my future brand... I chose to work with Alycia before I even knew exactly what my business would be because I had a gut feeling that she could bring something to life that was existing inside me.”
Past clients:
Brand and lifestyle photography:
“I think your gentle observation of things and your poetic soul make for a perfect branding photographer.”
