I'm Alycia, a product marketer who pairs the precision of B2B SaaS with the taste of hands-on creative direction. Most of the time, strategy and craft are treated as two different jobs done by two different people. I do both.
Right now I lead product marketing at Pulley, an equity-management platform, where I own positioning, competitive intelligence, sales enablement, and go-to-market plans. Before that I built the customer marketing function from scratch at Valant, a behavioral-health software company. My segmentation, campaigns, and data tracking influenced $1M in annual revenue, grew feature adoption 250%+, and took their first AI product to 900% usage growth within four months.
The other half of that decade I've spent closer to the craft: brand identity, photography, design, and websites for independent makers like jewelers, restaurants, beauty ateliers, and farms. I take data seriously, I take art seriously, and I don’t think those are mutually exclusive.
Off the clock: a camera, a book, and eating across the globe with people I love.
“A phenomenal experience all around! Alycia not only brings her incredible artistry and vision to the process, but also a very thorough professionalism that focused on aspects of my website that I would never have thought of. My website is a treasure to behold, something that tells the story of my brand seamlessly from imagery to color-scheme to check-out.”