Ellie Lee Fine Jewelry
All good things are wild and free.
We created a new, clean brand with a minimalist yet bohemian feel. Here, we’ve combined a logotype - “Ellie Lee” - and logo mark - the blooming diamonds - into a combination mark. The package expanded to include a custom symbol and other collateral items to give a truly cohesive system that allows Ellie to maintain client trust while navigating a competitive market.
Ellie Lee Fine Jewelry is a bespoke jewelry studio with a bohemian flair. From pieces commemorating small wins to celebrations of life’s great occasions, Ellie Lee’s designs embody simple elegance with an artistic twist. Ellie Lee pieces are wearable art inspired by the elegance of lush botanicals, the nature of Impressionist gardens, and the simplicity of warm summer days.
Projects so far:
Brand identity
Brand positioning + strategy
Ideal Client profile
Social media graphics
