Henri: The Farmstand

We deserve community care.

That was the whole thesis, and it shaped everything: the warmth of the palette, the hand-drawn ease of the mark, and a brand voice that sounded like a person you’d want to hand you a basket of warm tomatoes.

The farmstand itself never opened. Plans shifted, and the group behind it dissolved. But building an identity means imagining a thing completely, down to how it would feel to stand in front of it. Henri got there. The world just didn't end up with the stand to match.

I still think about it.

Some work is worth remembering for what it was going to be.

ROLE: CREATIVE DIRECTOR