Dear Jérémy and Sarthak,

You asked for three things in addition to the positioning project I recapped via email: a piece of writing, two sentences on what I'd change about how Favikon shows up, and one sentence on why this role. I decided to answer all three at once, on this page.

Here’s what I’d change about how Favikon shows up publicly:

  1. Start with what the buyer is trying to get right, not what Favikon does.

  2. Boldly say the one thing only you can say.

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Start with what the buyer is trying to get right…

Picture the marketer you're selling to in the decision moment. The creator's been selected, the budget's approved, and right before they commit, they begin to doubt. Is this audience real? Is this creator right for us? Am I about to spend money and time on a post that flops?

The fix is to write every top-line message from inside that moment, and let Favikon be the reason they don’t need to worry.

What your page says
"Search, vet, and activate creators — outreach, tracking, reporting, all in one place."
You describe the tool.
What your buyer is thinking
Is this creator's messaging aligned with MY audience? Or am I about to spend the whole quarter on a post that everyone ignores?
They live with the decision.

…and boldly say the one thing only you can.

The current hero leads with what Favikon does: search, vet, manage, report.

My suggested version leads with a point of view, not a feature. A point of view is the thing a crowded category can't copy. Competitors might match a feature list, but they can't take your stance without sounding like they're quoting you.

It’s simple, but it’s a big positioning differentiator for Favikon.

Before: the current hero
Search 10M+ creators across every major social platform — reach out, track performance, and report results. All in one place.
Find, vet, and activate the right creators for your campaigns — without the spreadsheets, the guesswork, or the tool-switching.
Leads with what the tool does.
After: the rewrite
The right creator isn't the one with the biggest audience.
Reach and engagement measure an audience. They never tell you what a creator posts, how a creator sounds, or whether your brand belongs in the feed.
Favikon reads 30M+ posts across nine platforms, and scores for fit before you ever reach out.
Leads with what the buyer is trying to get right.

Why this role?

In one sentence, I'm a positioning-obsessed PMM.

Longer: I love research. I spend my days diving into customer and prospect calls, mapping the competitive landscape, and dreaming up (and then creating) assets for my team to use.

My PMM work has helped close deals and launch features, and changed the perception of products both internally and externally.

I can tell Favikon has a clear vision of what needs to be done, and it’s work I want to own.

Let's talk